The company id represents probably the most deep and religious type of the model. In it, you’ll be able to determine the ”core” of the corporate: the core is generated from the values of its founders and it provides rise to the imaginative and prescient of the company mission. The italian artist IABO develops this idea to the acute in his final fascinating undertaking “Core Id“. Every ironic diptych, composed of two plexiglass lightbox, goes with a selected set up designed with a particular consideration to know-how It’s clearly an ironic critique of consumerism of our society: IABO’s world is a wierd land during which you should purchase and construct youself a coffin for simply ninety nine euros or you’ll be able to feed your self for a whole week with seven beef flavoured “Mcpills” swallowing them with a shot of Collective Hypnosis. On this distopian surroundings you possibly can exchange your previous very important organs by get them organized on Ebay and the Colonel “Hitler” Sanders is responsable for a merciless extermination of chickens. This are subjects kind of recognized which might be shareable completely or solely partially, however it’s clear the excessive visible influence each for the belief of the plexiglass diptychs and for the design of the precise installations associated to them.